Brand system
The Quelixa brand.
Our logo, palette, voice and partner marks — the pieces that make Quelixa unmistakable. Use them well and everything we ship feels like it belongs together.
The logo
One mark, three ways to show it.
Asset kit
Vector · scales to any size · transparent background
Clear space
Give it room to breathe.
Keep clear space around the logo equal to the height of the inner “Q” on every side. Nothing — text, edges or other marks — should intrude on that margin.
Minimum size
Small, but never illegible.
The mark stays crisp down to 24px; the full lockup to 120px wide. Below that, use the mark on its own.
Misuse
Six things to never do.
Don’t recolour
Never swap the gradient for flat or off-brand colours. The mark ships in the exact hues provided.
Don’t distort
Keep the aspect ratio locked. No stretching, squashing, skewing or rotating the mark.
Don’t reposition
Don’t rearrange the mark, wordmark or the inner “Q”. Use the supplied lockups as-is.
Don’t add effects
No drop shadows, bevels, glows or outlines beyond what’s in the official files.
Low contrast
Give the mark room to breathe on a surface it reads clearly against — never on a busy photo.
Don’t recreate
Don’t redraw or approximate the mark in another tool. Always start from the source SVG.
Colour
A palette that moves like light.
Click any swatch to copy its hex.
Core logo gradient
Aurora UI accents
Neutrals & canvas
The signature gradient
135° · Lavender → Royal → Amethyst
Typography
Three voices, one system.
Run your business on answers.
Headlines and hero moments. Set it large, medium weight, letter-spacing tightened.
Serif · weight 500 · tight tracking
One platform. One living dataset. Every decision, guided.
Body copy, UI and everything you read. Comfortable line-height, generous measure.
Grotesque · weights 400–600
eyebrows · labels · code · 00 → 40+
Eyebrows, metadata and code. Uppercase with 0.25em tracking for section kickers.
Monospace · uppercase · wide tracking
The lexicon
Words that carry the brand.
Say the product the way the product works.
Quelixa
Always capitalised, never pluralised or abbreviated. The company is “Quelixa Technologies”; the platform is simply “Quelixa”.
Nova
The AI concierge and copilot woven through every app. Nova sets up the workspace, answers in plain language and never stops learning.
Insight
Quelixa’s built-in business intelligence layer — live dashboards and forward-looking analytics, not static reports.
Living dataset
The single source of truth every app writes to and reads from. One record, everywhere, always current.
Workspace
A customer’s own Quelixa environment — their database and subdomain, provisioned in seconds. Not “instance” or “account”.
Editions
Essence, Fusion and Aurora — capacity tiers of the same complete product. Never “plans that unlock features”.
Write it like this
- Write “Quelixa” with a capital Q, in running text at the same size as surrounding words.
- Say “an AI concierge, Nova” on first mention, then just “Nova”.
- Refer to a customer’s environment as their “workspace”.
- Name the tiers exactly: Essence, Fusion, Aurora.
Not like this
- QUELIXA in all-caps, or “Quelixas”, “Qlx” or “the Quelixa”.
- “the AI” or “the bot” when you mean Nova.
- “instance”, “tenant” or “account” for a workspace.
- “premium plan” or “upgrade to unlock” — every edition is the whole product.
Partner status
Four tiers. One badge of trust.
Every Quelixa partner earns a status that clients can recognise at a glance.
You’re on the map — signed up and building your first Quelixa practice.
To qualify
- Signed partner agreement
- 1 accredited specialist
- First workspace delivered
You unlock
- Partner portal & sandbox
- Deal registration
- Co-branded starter assets
A proven team delivering repeatable, country-correct implementations.
To qualify
- 4+ accredited specialists
- 5 live workspaces
- Verified CSAT ≥ 4.5
You unlock
- Warm lead routing
- Priority support lane
- Listed in the partner directory
A regional leader with depth across apps, intelligence and localisation.
To qualify
- 10+ accredited specialists
- 25 live workspaces
- 2 published case studies
You unlock
- Named partner manager
- Roadmap previews
- Co-marketing budget
The highest tier — a strategic partner shaping Quelixa in their market.
To qualify
- Reference-grade delivery
- 50+ live workspaces
- Executive sponsorship
You unlock
- Early product access
- Joint go-to-market
- Advisory-board seat
Badges are issued by Quelixa and may only be used while your status is active. Explore the partner program →
Need something specific?
Press kits, event artwork, a partner badge for your site — tell us what you’re building and we’ll get you the right files.