Publish a Job Advert in Quelixa

Approved, and still invisible

Lina: At the end of chapter two the requisition was approved and the seat was reserved. Which changed nothing at all for anyone outside the company.

Mei Tan: So when do people actually see it?

Elena Novak: When somebody writes the advert. Approval gives me a job post with almost nothing on it.

David: That surprised me, honestly. I assumed approving the role wrote the advert.

Lina: It writes the record. The words are still yours — and that is the right way round, because the words are what a candidate answers.

Lina: This is chapter three. We take an approved role, write the advert, set the rules for who may apply, put it through its own approval, and watch it appear on the careers page.

The post approval handed over

Lina: This is the job post, and Elena has written it up.

David: It has its own reference number, separate from the requisition?

Lina: Its own reference and its own state. And neither of them is what puts the role in front of a candidate — that is the advert's job, and we come to it in a moment.

Lina: The advert section is what a candidate will read — including whether the pay is shown at all, which in some markets is a legal question, not a preference.

David: What is that panel on the right telling her?

Lina: That is the part I would not want to work without. The system reads the post and pushes back: what is missing, and why it matters. Not after publishing. Before.

What an advert has to carry

Lina: An advert carries four things, and only the first is writing.

Lina: The words: a summary, a description, and requirements a candidate can measure themselves against before they spend an evening applying.

Lina: The rules: the qualification, the experience, and the marks that will decide the ranking later.

David: Set once, up front, rather than argued about later.

David: And the third one — standards?

Lina: An occupation code, a degree level, and a plain statement of what the company will and will not charge. Those are what let the role travel outside your own website.

Lina: And the channels: where it goes, for how long, and what it costs.

The rules, written once

Lina: Scroll down and you reach the rules.

Lina: The minimum degree, the years of experience, and how the test and the interview will be weighted against each other. Write them here and every applicant meets the same ones.

David: So scrutiny in chapter four is just this, applied?

Lina: Exactly this, applied. Nobody re-decides the bar once the applications are in.

Lina: Underneath, who may apply at all. Public, staff-only, or both — and a staff-only role stays off the public page, the sitemap and the feeds entirely.

What makes it portable

Lina: And this is the section that matters if you hire in more than one country.

Lina: An ISCO-08 occupation code — the international standard for classifying jobs. It is what lets a role advertised in Singapore be understood by a job board in Toronto.

David: And the fee line?

Lina: The company's position on candidate fees, on the record, next to the role. The fair-recruitment principle is that the employer pays and the candidate never does. Here it is not a promise in a policy document — it is a field on the advert.

The advertising window

Lina: The role does not go out on its own. It goes out inside an advert.

Lina: And the advert has a ladder of its own — separate from the one the role climbed in chapter two.

David: Why separate? It is the same job.

Lina: Because they are different decisions. One asks whether to hire. This one asks where to advertise, for how long, and for how much.

Lina: The posts it carries are listed underneath, and a job can sit in one live advert at a time — so nothing is advertised twice with two different closing dates.

Lina: And the window itself: when it opens, when it closes, and how long is left.

An advert has its own path

Lina: Five stops, and two of them are people.

Lina: Elena drafts it — the window, the channels, the spend.

Lina: The HR manager asks whether the spend is worth it.

David: And the second check is not about money at all.

Lina: No. Communications reads the wording. Does it say what it should, does it leave out what it must, does it state the closing date.

Lina: Then it is live and taking applications, until the window closes on its own.

Reading it as a stranger would

Lina: Employer brand gets it last, and reads it the way a stranger would.

Lina: Two seats behind it, one to go.

Lina: The decision is the same shape as any other: approve, or send it back with a reason.

David: What are they actually checking?

Lina: That it says where the job is and when it closes. That it does not promise what the company cannot give. And that it states, in the advert itself, that applying is free.

The moment it exists

Lina: The moment the last seat approves, this page changes.

David: Does somebody have to go and update this page?

Lina: Nobody. The numbers are counted from the live adverts.

Lina: And there it is. Singapore, hybrid, with the closing date on the card.

David: How does someone find it who has never heard of Northwind?

Lina: Through search, or a job board, or the occupation code we set. And they can read the whole thing without making an account.

What a candidate actually sees

Lina: And this is the page the whole chapter has been building.

Lina: The role in numbers: what it pays, the occupation it belongs to, the degree level, the experience. Those small codes beside them are the international standards we set on the post.

Lina: Free to apply, said plainly, on the page the candidate is actually reading.

David: And they can see the whole process before they start?

Lina: Every step of it. Scrutiny, test, interview, merit list, offer. Nobody gets surprised in week three by an exam they were never told about.

Lina: And the requirements are exactly what Elena wrote. Nothing was reworded on the way out.

Three things a candidate never has to ask

Lina: Three questions a candidate should never have to ask, and does not have to here.

Lina: What does it pay. Shown when the company chooses to show it — and then shown consistently.

Lina: What will this cost me. Nothing, and it says so on the advert.

David: That one matters more than people outside recruitment realise.

Lina: It matters enormously in markets where it is not the norm. And the third: what happens next. The whole process, published before they apply.

Chapter three, in five lines

Lina: Five lines.

Lina: Approval gives you the record. The advert is still yours to write.

Lina: The rules go on the post before anyone applies, so nobody re-decides the bar once the names are visible.

Lina: Standards are what make a role portable — an occupation code travels a great deal further than a job title.

David: And the advert gets its own two checks.

Lina: One on the spend, one on the wording.

Lina: And the careers page is counted, not edited. The last approval is what makes the role exist.

Out in the world

Lina: By Monday the role is on the careers page, on two job boards, and on the internal board as well.

Mei Tan: And people are already applying?

Elena Novak: Four already, from four countries.

David: And the person you would most want to hire?

Lina: Has not seen it yet. She is in Stockholm, and she finds it tomorrow evening — which is chapter four.

Lina: Next time we cross to the other side of the screen: a candidate finds the role, applies, and follows it from her own portal.

David: See you in chapter four.